“三湘四水 相约湖南”推介团赴澳大利亚、新西兰开展文旅推介

Recently, the "Welcome to Charming Hunan" promotional delegation visited Australia and New Zealand for cultural and tourism promotion and industrial exchanges. At the event, Hunan’s five cultural and tourism calling cards were promoted, along with its intangible cultural heritage, specialty cuisine, premium travel routes and entry facilitation policies. Driven by policies such as the 240-hour visa-free transit scheme, 27,467 Australian visitors came to Hunan in the first three quarters of this year, up 57.9% year-on-year, while arrivals from New Zealand rose 19.7% year-on-year.

日前，“三湘四水 相约湖南”推介团赴澳大利亚、新西兰开展文旅推介和产业交流。现场，活动推介了湖南五大文旅名片，介绍湖湘非遗、特色美食、精品线路及入境扶持政策。数据显示，在240小时过境免签等政策带动下，2026年前三季度，澳大利亚入湘游客达27467人次，同口径增长57.9%；新西兰入湘游客同比增长19.7%。