从草本皂到城市文创市集，湖南青年创客让中医药焕发新活力

In Hunan Xiangjiang New Area, two young entrepreneurs are finding creative ways to bring traditional Chinese medicine (TCM) into modern life.

在湖南湘江新区，两位青年创业者正探索传统中医药的更多可能。

Wu Yue and her team refined their herbal shampoo bar formula more than 100 times, while Yu Tianchen introduced TCM-inspired products and wellness experiences to popular shopping and tourist areas in Changsha.

吴越和团队经过上百次配方改良，研发草本洗发皂，让传统中医药理念融入日常护理；俞天宸则将中医药文化带进长沙热门商圈，通过文创市集、养生茶包、合香珠等产品，让传统文化变得更加年轻、时尚、可亲近。

Both startups have secured investment from Hunan's provincial fund for university student entrepreneurs, highlighting growing opportunities for young innovators to turn traditional knowledge into new business ideas.

如今，两人的创业项目均已获得湖南省大学生创业投资基金投资。湖南湘江新区也正通过政策支持和创业平台，为更多大学生创新创业创造机会。