湖南文旅赴俄参加2026国际旅游及酒店业展会

The 2026 Moscow International Travel and Tourism Exhibition (MITT) was held in Moscow from March 11 to 13. As the largest B2B (Business to Business) travel industry event in Eastern Europe, this year's exhibition attracted over a thousand travel agencies from 34 countries worldwide and 54 regions across Russia, with nearly 20,000 professional visits.

当地时间3月11日至13日，2026俄罗斯国际旅游与酒店业展览会（MITT）在莫斯科盛大启幕。作为东欧地区规模最大的旅游业B2B专业盛会，本届展会吸引了全球34个国家及俄罗斯54个地区的上千家旅游机构参展，专业访客规模近2万人次。

Under the guidance of the Bureau of International Exchange and Cooperation of the Chinese Ministry of Culture and Tourism and the China National Tourist Office in Moscow, the Hunan Provincial Department of Culture and Tourism led a delegation comprised of five key provincial cultural and tourism enterprises to attend the exhibition. Focusing on the theme of "Welcome to Charming Hunan," the delegation showcased the unique charm of Hunan's cultural and tourism offerings through multi-dimensional displays, targeted promotions, and in-depth negotiations. These efforts aimed to fully tap into the Russian-speaking market and to significantly enhance the international influence of Hunan's cultural and tourism sector.

在文化和旅游部国际交流与合作局、中国驻莫斯科旅游办事处指导下，湖南省文化和旅游厅牵头组织省内5家重点文旅企业组团参展，以“三湘四水 相约湖南”为核心主题，通过多维展示、精准推介、深度洽谈等多元形式，全方位展现湖湘文旅独特魅力，全力深耕俄语客源市场，显著提升湖南文旅的国际影响力。

The Hunan delegation seized the B2B matchmaking opportunities brought by the exhibition to conduct a series of intensive promotional activities. The delegation organized three thematic promotional sessions, presenting the Greater Zhangjiajie International Tourism Area to representatives of major travel wholesalers and well-known travel agencies from Russia. The sessions provided detailed explanations of Hunan's premium travel routes and addressed key cooperation concerns, such as visa facilitation policies and transportation support services for inbound tourists. Concurrently, the delegation engaged in one-on-one business negotiations with Russian cultural and tourism agencies, reaching multiple preliminary cooperation agreements regarding collaboration on itineraries and mutual tourist exchanges. Additionally, the delegation distributed over a thousand copies of multilingual promotional brochures and tourist maps, effectively publicizing key information about Hunan's cultural and tourism offerings and further expanding Hunan's recognition and influence in the Russian-speaking market.

展会期间，湖南文旅代表团精准把握B2B对接契机，密集开展系列推广活动。先后组织3场专题推介会，面向俄罗斯主流旅行批发商、知名旅行社代表，重点推介大张家界国际旅游区，详细解读湖南多条精品旅游线路产品，并针对入境签证便利化政策、交通配套服务等合作关切点进行深度答疑。同时，代表团与俄方文旅机构展开一对一商务洽谈，围绕线路合作、客源互送等达成多项初步合作意向。此外，代表团还现场发放多语种宣传折页、旅游地图等资料上千余份，精准传递湖南文旅核心资讯，进一步扩大湖南在俄语市场的认知度与影响力。